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Use of hypnosis in marketing research
Pentagon Research conducted a cycle of research related to the use of hypnosis in marketing research in January 2009 in Wroclaw. The hypnotic regression technique was applied in the research. This technique consists in bringing respondents into a hypnotic state and next in returning to the memory of past events. The respondents describe their experiences as if they were experiencing them again.
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About Us
Pentagon Research specializes in sponsorship effectiveness research in the sports and cultural fields. Moreover, it offers advisory services on sponsorship and product placement. We provide assistance in elaborating optimal decision making procedures on sponsorship by using TV communication effectiveness research, as well as qualitative and quantitative research methods.
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Pentagon Research ul. Świdnicka 21/23, 50-066 Wrocław tel. +48 (71) 774 78 40, +48 (71) 774 78 34, fax: +48 (71) 784 45 41