- You are here:
- »
- Main page
- »
- Reports
- »
- Product placement in Tour de Pologne 2009
Product placement in Tour de Pologne 2009
The TV communication research, which was conducted during the 66th Tour de Pologne, showed that among technical cars the most broadcasted time was gained by FIAT (almost 1.5 hour), next were Skoda and Kia. Every clear car exposure on TV lasting at least 1 second was evaluated. The value of all technical car exposures was estimated at 600 thousand PLN.
Our data was used by:
About Us
Pentagon Research specializes in sponsorship effectiveness research in the sports and cultural fields. Moreover, it offers advisory services on sponsorship and product placement. We provide assistance in elaborating optimal decision making procedures on sponsorship by using TV communication effectiveness research, as well as qualitative and quantitative research methods.
Read more »
Research fields
Pentagon Research ul. Świdnicka 21/23, 50-066 Wrocław tel. +48 (71) 774 78 40, +48 (71) 774 78 34, fax: +48 (71) 784 45 41