• Which sport/team is worth sponsoring?
• Did your sponsorship project bring the intended effects?
• How large an audience did your brand attract?
• What is your return on investment in sponsoring?
• What exposure rate did your company reach in television emissions of sports events?

Since 1999 we have been developing measurement tools that enable our clients to plan and control sponsorship projects. We provide solutions that allow you to optimize sponsorship operations and maximize effects as measured by the degree of brand recognition, media value and sales results.

Sports sponsorship is a unique marketing communications field where sports fans as unique consumers are taken into deep consideration. Sports events are not only characterised by a competitive environment, but, first of all, by sports fans identifying with their favourite sportsmen and experiencing intense emotions. Therefore, we place great importance on research tools that allow accurate identification of activities that gives the greatest return on investment from targeted group.