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- BZ WBK and Compensa gave 1.75 million PLN to charity
BZ WBK and Compensa gave 1.75 million PLN to charity
Research on sponsors logo exposures during the last two games of the Polish national football team showed that the area donated by Bank Zachodni WBK and TU Compensa for charity organizations was worth 1.75 million PLN. After the famous decision of both sponsors about cessation of identification with Polski Związek Piłki Nożnej (Polish Football Association) the area and time...
Sports sponsorship-stable increase in 2009- BZ WBK and Compensa gave 1.75 million PLN to charity
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- Plus first in August
- The value of the first round Polish top league: 4 million PLN
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About Us
Pentagon Research specializes in sponsorship effectiveness research in the sports and cultural fields. Moreover, it offers advisory services on sponsorship and product placement. We provide assistance in elaborating optimal decision making procedures on sponsorship by using TV communication effectiveness research, as well as qualitative and quantitative research methods.
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