Pentagon Research specializes in evaluation of sponsorship effectiveness in the sports and cultural fields. Moreover, it offers advisory services on sponsorship and product placement. It provides assistance in elaborating optimal decision making procedures on sponsorship by using TV communication effectiveness research, as well as qualitative and quantitative research methods.

The research methods, which are applied and being constantly developed, were created on the basis of experience of partner research companies and the in-depth knowledge of the Polish market

Our prominent sponsorship clients:
Polkomtel, Kompania Piwowarska, Grupa Żywiec, Telekomunikacja Polska, Grupa LOTOS, Orlen, Ekstraklasa SA, Polski Związek Piłki Siatkowej

And supported recurring events:
Tour de Pologne, J&S Cup, Rally of Poland, Plus Camerimage, Pedros Cup, FIS Ski Jumping World Cup, Formula 1, Prokom Polish Open

Working for the largest Polish sponsors and events helped us to develop reliable and precise measurement methods which are able to evaluate the sponsorship effectiveness in objective and verifiable manner. We have formed close partnerships with the largest representatives of the Polish media.